Rushali writes about software quality, the product implications of technical decisions, clean coding practices, and what it means to build software that continues to support a fast-growing business rather than slowing it down. Before co-founding Incubyte, Rushali spent a decade at MeasureOne leading product and India operations, and earlier founded Securitics, where she built a proprietary cashflow engine for analyzing Student Loan ABS transactions, a background rooted in both engineering rigor and financial systems that shapes her perspective on the long-term cost of building software carelessly.